Véronique Haller
International and Political Communications Strategist
Co-Founder
Véronique brings the precision of a jurist, the intuition of a seasoned Swiss diplomat, the foresight of a global strategist and the endurance of a former high-level athlete to every mandate. From tax law to marketing major sporting events, disarmament to human rights, economic diplomacy to public relations, her career in the private and public sector reflects a rare versatility grounded in deep institutional understanding and a broad network. With 18 years of experience in diplomacy, including various senior leadership and executive advisory roles in the Federal Administration and Embassies abroad (USA, South Africa), she knows the mechanics of power and narratives at the highest level of government. Her tenure as a Counselor to the former President of the Swiss Confederation Alain Berset attests to her ability to navigate the most delicate national and international terrains with poise and impact.
Transitioning back into the private sector, Véronique quickly took on a senior Management role establishing trust with clients and helping them navigate with finesse at the intersection of (geo)politics, perception and communication challenges.
Whether it involves bridging different cultural contexts in Switzerland or internationally or providing counsel during key moments of decision-making, transformation or sensitive communication, Véronique's approach reflects an open and agile mindset, anticipating what is around the corner.
Growing up at the shores of Lake Geneva with a Swiss German mother, she is perfectly bilingual in addition to being fluent in English and Spanish. She is a partner with a strategic instinct is grounded in integrity and shaped by values.
In her free time she is hiking, paddling, skiing, familying and friending!
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Managing Partner, furrerhugi, Lausanne, Bern, Zurich
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Deputy Head of Mission, Embassy of Switzerland in South Africa, Pretoria
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Board of Directors of the Swiss - Southern Africa Chamber of Commerce
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Senior Advisor to the President of the Swiss Confederation, Federal Department of Home Affairs, Bern
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Chief of Staff, State Secretary of Foreign Affairs, Federal Department of Foreign Affairs, Bern
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Director, Human Rights Division, Federal Department of Foreign Affairs, Bern
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Diplomatic Counselor, Embassy of Switzerland in the USA, Washington D.C.
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Transatlantic Diplomatic Fellow, US Department of State, Washington D.C.
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Deputy Director, Humanitarian Law Division, Federal Department of Foreign Affairs, Bern
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Legal Manager, Infront Sports & Media, Zug
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Tax Consultant, PWC, Zurich
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Political and strategic communications advisory for major Swiss projects and companies with national and international reach and high political stakes, across sectors such as sport, energy, health, culture, sustainable development, international security policy, peace policy, trade agreements, and emerging technologies.
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Interests' promotion of Swiss SMEs and multinational companies in politically and economically complex or sensitive environments, both in Switzerland and abroad.
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Advising a blockchain venture capital firm with strategic networking and bridging institutional and financial interests with emerging dynamics and entrepreneurial potential, leading to the creation of a Hub in Cape Town.
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Diplomatic counsel and accompaniment to the President of the Swiss Confederation, including diplomatic protocol, political messaging, and stakeholder engagement at the highest level of state.
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Lic. iur. University of Zurich
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Postgraduate Degree, International Sports Law, Anglia Law School (UK)
Executive Education
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Mastering High Performance Boards, IMD
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Leadership and Artificial Intelligence, MIT
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International Mediation, Ausbildungszentrum der BV
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Crisis Management, Krisenmanagement Zentrum EDA
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Let's build MOMENTUM – through strategic narratives that drive impact.
MOMENTUM Strategists supports leaders, executives and organizations in navigating complexity by offering a decoding of economic and political issues and access to ecosystems that matter, strengthening their reputation, and promoting their interests.
In an era of polycrises, geopolitical tensions, and technological disruption, we recognise your blindspots, offer you strategic foresight and know how to push boundaries of communication to encompass the key drivers of your organisation’s success.
We act as your trusted advisor and your sparring partner.
Strategic Communication
We craft tailor-made communication strategies that stand out through their relevance and their impact power. From internal leadership communication to positioning C-level executives on digital channels – we ensure your communication reaches the right target audiences.
Public Affairs & Influence
To effectively defend and promote your interests, we help you address legislative and regulatory challenges and position yourself at the heart of public debate. We support you in complex political contexts, both at national and international levels. Thanks to solid expertise in political analysis, in-depth knowledge of decision-making processes, proven methodology and direct access to decision-makers, we help you design and deploy tailor-made influence strategies: by anticipating developments, by creating opportunities, by enhancing your positions and arguments, and by establishing lasting trust relationships with key institutional players.
Stakeholder Management
We open doors and provide tactical advice in identifying and addressing relevant stakeholders. From formulating truly convincing arguments with the right tone and impact, to optimizing your timing, we help you build strategic relationships for tangible and impactful results.
Political Analysis & Framing
We support leaders, boards of directors, institutions and organizations in gaining a detailed understanding of political, economic, social and media dynamics, both at national and international levels. We provide analyses and (geo)political interpretations based on the current context, its risks and opportunities. On this basis, we design tailor-made narrative framing strategies to facilitate your decision-making and ensure that your messages resonate, engage and are aligned with current issues.
Financial Communications & Investor Relations
In a fast-paced, competitive environment where rumors spread quickly and a single tweet can impact share prices, we assist companies and their leaders in crafting and maintaining a narrative specifically designed for financial markets and their key influencers. We manage every communication signal from the company to strengthen and safeguard its financial reputation among investors, analysts, and journalists.
Reputation Management & Public Relations
Image, reputation and trust in an organization and its leaders are now an integral part of its value and, therefore, of the risks they will inevitably face, sooner or later. We support you in managing your reputation by developing communication and public relations strategies that take into account all aspects that help strengthen trust in your brand, your projects and your ambitions. And if you should face a reputational challenge, we will immediately be at your side with a response plan (mitigation strategies).
Facilitation & Moderation
We facilitate your most critical business conversations and moderate workshops, board meetings, and stakeholder dialogues. Together, we co-create innovative formats that ensure structured, results-driven discussions. We build consensus among diverse stakeholders and transform your meetings into productive decision-making processes that drive tangible business outcomes.
Strategic Positioning
We help you define your unique value proposition in a highly competitive landscape. Together, we develop a sharp, differentiated positioning that resonates with your audiences, reflects your values as well as your strategic edge and strengthens your corporate identity.
Crisis Communication & Organizational Resilience
From political instability to cyberattacks, today's threats affect organizations across every industry. In such moments, well-orchestrated crisis communication is essential to maintain operational readiness and safeguard reputation. To anticipate crises, help you steer your actions in the midst of turmoil or restore a reputation, we provide counsel, analysis and responsiveness. Well-orchestrated crisis communication is essential to remain capable of acting in crisis situations and protecting your reputation. We provide preventive risk assessments, actionable crisis protocols, and crisis communication framworks that strengthen your organization’s resilience.
Services & Expertise
MOMENTUM Strategists pairs strategic expertise with political intuition, knowledge and an extensive network in Switzerland and globally to position your organization and your leadership successfully, and establish trust with your most important stakeholders.
At MOMENTUM Strategists, we believe in stewardship – we see ourselves as trustees of your interests. Together with our clients, we co-create bespoke strategies that reflect their unique values, business ambitions and political context.
Stewardship
Stewardship to us means we take full responsibility for the results of our consulting, and advise proactively, at eye level, and with strategic foresight. Integrity, transparency, and mutual trust are the guiding principles of our consulting approach. We openly express critical feedback and flag risk where we see it. In return, we expect a partnership-based collaboration built on trust, allowing us to deliver high quality consulting services.
Partners & Network
We maintain a strong network of trusted experts and partners who we engage with as needed depending on each assignment. Our network extends from high-profile law firms to media specialists, web designers and videographers.
OUR TEAM
Combining expertise, commitment and a deep understanding of economic, political and media dynamics, our team of experienced advisors helps executives, companies and institutions navigate volatile environments and build momentum aligned with their priorities.
About MOMENTUM Strategists
Coming from diverse backgrounds, with networks that extend from Geneva to St. Gallen, our consultants combine expertise and know-how in political and corporate communication with an ability to understand the multiple challenges facing companies and (geo)political power dynamics, as well as integration within the current context.
We analyze with precision, advise with responsibility, and act with a level of commitment we define as stewardship.
We deliver consulting with the same quality and integrity we would expect as clients ourselves: principled, thorough, and sincere. Our commitment to stewardship is a personal value that defines us – both as consultants and individuals. It’s a principle we live by every day, in everything we do.
Lisa Kneubühler
Communication Architect and Transformation Catalyst
Co-Founder
Lisa exemplifies the modern communications executive—a strategic architect who transforms complex organizational challenges into compelling narratives. With nearly 15 years navigating the intersection of corporate communications, public affairs and organizational development, she has built a track record of not only delivering but reimagining and reorganizing communication. Having worked across agency roles, corporate communications, as well as founding and managing her own business, Lisa is known for her strong leadership and sense of ownership. A natural go-getter, Lisa is deeply committed to achieving outcomes that matter.
Lisa is characterized by her exceptional efficiency and determination in driving projects forward. Throughout her career, she has consistently managed to win and engage a wide range of internal and external stakeholders, successfully steering complex transformation projects. She stands out for her interdisciplinary thinking and approach, always keeping the bigger picture in mind. She sees opportunities and ties together loose ends. Her relentless drive to push boundaries positions her as a strong force in shaping how organizations connect with their stakeholders in an increasingly complex global landscape. With her outstanding analytical abilities and razor-sharp focus, Lisa demonstrates the rare talent of maintaining a holistic perspective while never losing track of what matters most.
Outside of work, she's an avid road cyclist and has participated in several long-distance cycling competitions. She loves nordic skiing as well as hiking and spending time with friends in her charming hideway place in South of France.
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Managing Partner, furrerhugi, Bern/Zurich
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Founder & CEO, Crescom GmbH, Zurich & remote
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Head Digital Transformation, Swiss Bankers Association, Zurich/Basel/Bern
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Senior Communications Manager, Swiss Bankers Association, Zurich/Basel/Bern
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Media Spokesperson & Communications Specialist, UBS, Zurich
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PR-Executive, Team FARNER, Zurich
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Account Director, Ottiger & Partner, Lucerne
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Crisis communication advisor for an IT department of a Swiss city on crisis communication during a cyberattack on the municipial IT infrastructure and coordinated the crisis management team, handling media interviews and managing public perception.
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Conceptualized, pitched, launched and successfully managed an internal newsroom at a blue-chip company to foster employee engagement and support for a pivotal strategic initiative.
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Interdisciplinary project manager for the redesign of corporate identity and website for a national association, delivered on time and within budget, enhancing brand presence, enabling a seamless digital customer journey, and significantly improving operational efficiency.
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Developed and implemented a strategy for digital transformation, optimizing the organization’s digital architecture to foster cross-functional collaboration and enhance the customer journey for improved efficiency.
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Conceptualized and facilitated multiple workshops with cultural professionals to promote ecological sustainability in the sector and formulated recommendations for a common climate accounting standard, which were incorporated into the federal 'National Cultural Dialogue' framework.
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Developed a wide range of hig-quality content, including entire websites, newsletters, op-eds, press releases, annual reports, social media posts, nasty question documents, publications, investor decks and various types of events, always well-aligned with client strategic goals.
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M.A. Management, Organizational Studies and Culture, University of St. Gallen
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B.A. International Affairs & Governance, University of St. Gallen
Executive Education
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Business Journalism, University of St. Gallen
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Negotiation Programme, London School of Economics
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Business Finance, IMD
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Digital Enterprise Architecture, digicomp
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